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Barbara Felver, Communicating Effectively with Graphics

"Our audience is visual. We're short on time. We need to communicate quickly. And we need to do it well."
Barbara Felver of DSHS' Financial Services Administration adapted her highly acclaimed presentation
to Quality Consultants below. Data and graphics in the files were prepared for historic policy settings
and may now be dated. Please contact Ms. Felver for current trends or information.

Description Tool
Executive summary of Barbara Felver's September 2002 presentation - brief (three page, 27 kb) outline including questions typically asked by policy makers; principles of effective graphics; and Edward Tufte's information design principles. BFelverSummary.doc - BFelverSummary.doc BFelverSummary.pdf
The ABC's, including principles of effective graphics, questions that decision-makers typically ask, many examples, and tips about fonts and layout. (Note: these are very large files - 42 pages; the original Powerpoint (.ppt) file is 2.7 megabytes; the PDF version is 1.1 megabytes). The Quality Display of Visual and Graphic Information.pdf
The Quality Display of Visual and Graphic Information.ppt
Redesigning the bar chart, a step-by-step demonstration of how to simplify a bar chart to communicate more effectively: eliminating unnecessary graphic elements (lines, shading, data, and legends); clarifying titles and labels; and using color to reinforce the message. (24 pages. File size: Original Powerpoint is 255 kb, PDF is 73 kb).
Redesigning the bar chart 1.ppt

Redesigning the bar chart 1.pdf

Redesigning the pie chart, a guided tour of how to improve pie charts to be more effective communication tools. (16 pages. File size:Powerpoint file is 270 kb, PDF is 42 kb).Redesigning a pie chart 2.ppt
Redesigning a pie chart 2.pdf
How to insert charts into Word documents is one of the most frequently asked questions, and one of the most practical for producing printed documents that include both words and graphics. (Word file is 450 kb, PDF is 24 kb).Inserting Charts into Word.doc
Inserting Charts into Word.pdf
BEWARE THE POWERFUL ART: Visuals can be a very powerful, silent guide in the art of persuasion. Used well, they can bring meaningful data that may otherwise be unavailable to a conversation or clarity to situation that may be ill informed. Poorly analyzed data, however – regardless of how well it is displayed – is still just that, poor data. Distillers of public information are encouraged to know the difference. More than your reputation may be at stake. ~Barbara Felver



Posted/updated: 01/04/2006

 

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